Looks like you’ve finally decided to stop DIY-ing your brand’s social media presence with half-baked Canva posts and blurry Instagram pictures. Perhaps you’ve decided that it’s time to finally get serious and really bring in the best social media marketing agency in Dubai in your business. But here’s the million-dollar question for you: How do you choose the best social media marketing agency in Dubai for your business?
Dubai is the land of enchantment, a world full of glam, glitz, and social media. With social media, the amount of social media companies in Dubai show no sign of stopping. The amount of options confuses even the best of us. However, have no fear, for this guide is here to help you in your hunt for the best social media marketing agency in Dubai.
Define Your Goals
Before you take a dive into the pool, dip your toe first. Before you go on the hunt for the best social media marketing agency in Dubai, take a breather and define your goals. Figure out what you want. The reason for this is pretty simple. 90% of social media users as a whole follow at least one brand, and that 90% figure is a pretty diverse and varied count of the users. You have to know which markets you want to target.
Secondly, it’s been noted that 78% of customers would gladly choose and trust a brand with a well-crafted social media presence over one that doesn’t have any. This very clearly shows the heavy toll that social media presences hold when it comes to running a business in the 21st century. And in a world with the glitz and glamour that Dubai holds, not having a social media presence means you’re already on the losing side.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Here are a few questions that you can ask yourself before you get started:
- Do you want more engagement?
- More traffic on your website?
- Direct leads/sales?
- More brand awareness?
Without a clear goal, even the top Dubai social media marketing agency can’t help you.
Check Out The Agency Yourself
Some bitter truth: if a social marketing agency Dubai can’t handle their own marketing, do you think they can handle yours?
Here are a few metrics you can use to check social media companies in Dubai:
- Check how often they post.
- Quality of visuals and videos.
- Engagement levels.
- Are they experimenting with platforms like Instagram Reels, or utilising new social media platforms.
Here’s a little fun fact for you: Reels usually get 20% more engagement than your regular video content on Instagram. If your social media companies in Dubai are competitive, then they’re using reels. After all, the best social media marketing agency in Dubai should be destroying their competition to stay relevant.
Reviewing Case Studies and Performance Stats
When you open the websites of the social media companies in Dubai, there’s a high chance that you may be bombarded with pretty presentations full of color and cool transitions. Don’t fall for them.
The best social media marketing agency in Dubai would probably show you data about their operations if its legit:
- Follower growth over 6 months or a year
- Ad click-through rate
- Cost per lead (CPL)
- Return on ad spend
- Conversion rates
The best social media marketing agency in Dubai would back up their creativity and promises with performance stats like “Increased Instagram engagement by 75% in 60 days” and “Reduced CPL by 45%” etc.
The Tools That Are Used
You don’t need to know how the cooking is done, but you do need to know what the ingredients are used in the cooking. The best social media marketing agency in Dubai uses top-of-the-line tools like:
- Hootsuite/Sprout Social: For all your analytical needs.
- Meta Business Suite: If you want detailed ad performance, this is your best friend.
- Google Analytics 4: For traffic and behavior tracking.
- Canva Pro/Adobe Creative Suite: For content design.
- Chat-GPT: For Copy Assistance.
If your social media marketing agency Dubai is using outdated tools, then you’re looking a red flag right in the face.
Paid Media Expertise
Organic reach is, unfortunately, a dying heart. If you can strike gold with it, good for you, however Facebook’s own organic reach is as low as 2.2% on average.
The best social media marketing agency in Dubai will:
- Create ad budgets based on the markets you want to target.
- Optimize targeting using tools such as LinkedIn Insights Tag etc.
- Measure return on ad spread pretty accurately.
- Split testing visuals and copy.
If you’re serious about growing your brand till it’s a household name, you’ll need a social media marketing agency Dubai that knows its way around Meta Ads Manager, Google Ads etc.
Reporting and Transparency
Transparency and reporting is something that is absolutely non-negotiable. You really would want your social media marketing agency Dubai to be transparent with you, regarding all metrics. The best social media marketing agency in Dubai will offer:
- KPIs aligned with your business goals.
- Actionable insights, instead of just vanity metrics.
- Monthly performance reports.
You can also look for metrics like:
- Engagement rate
- Click-through rate (CTR)
- Reach and impressions
- Follower growth trends
- Leads or conversions
If your social media marketing agency Dubai isn’t keeping you in the loop consistently, maybe it’s time to move on.
Reviews and Testimonials
Stats say that 93% of users check online reviews before choosing any business or agency, to know what they’re getting into. This might just be the most important step, as it’ll save you from getting scammed by a social media marketing agency Dubai. You can search for:
- Google reviews with real client names. (You’d be surprised by how many fake client names there are on the internet, pretending to be real ones.)
- LinkedIn endorsements.
- Video testimonials.
- Metric filled case studies.
Reputable social media companies in Dubai will leave a trail of happy clients like Hansel and Gretel, and they’d be all over the place to show proof.
Not Too Heavy on the Pocket
Cheap isn’t always good, nor does anything being expensive guarantee that the money is worth it. Instead, you want the absolute best social media marketing agency in Dubai that offers:
- Transparency in their pricing models.
- Value-based services.
- Clear timelines and deliveries.
- No “extra charges” for basic things.
If you want an idea of what pricing models you’re looking at of the social media marketing agency Dubai industry, on average, Dubai-based agencies charge about AED 3,000-15,000 per month.
Strategy + Creativity = Success
Finding the best social media marketing agency in Dubai isn’t just about choosing the loudest pitch or the flashiest logo. Instead its about:
- Smart and quick strategies
- Data backed results
- Strong communication with the clients
- Perfect creative execution
With a vast variety of social media companies in Dubai competing for your attention and making you their client, it’s best to choose one that makes you feel like you’re a partner and less than just a customer. The right agency won’t just manage your brand’s social presence, they’ll make you a household name.
And that’s Where Advertyzed Comes in.
As a leading social media marketing agency Dubai that businesses trust, Advertyzed is here to offer you tailored strategies, cutting edge tools, and the best creative content that you could ever ask for. Whether you’re a startup looking to get into the industry with a full bang, or you’re an already established brand simply going on the path of expansion, Advertyzed has what it takes to be the best social media marketing agency in Dubai for you.
Why settle for mediocrity when you can truly partner with one of the most innovative social media companies in Dubai. So if you’re looking for the best social media marketing agency in Dubai, the search ends here. Visit Advertyzed today and let’s turn your social media into a serious business asset.
