Do you have a clearer perspective of keywords by now? If yes then it’s time to begin using them to write your content. However, before that, you must understand the different types of content you can play around with. SEO content comes in all shapes and sizes, each with its unique purpose. Let’s explore some of the most common types:
10 Different Types of Content in SEO
SEO thrives on quality content, but without understanding the different types of content, achieving high search engine rankings can be challenging.
In addition, SEO content depends on keywords and their types. Once you find the right set of keywords required for each type of content, you can expect your content to rank. Finally, to boost your SEO and generate leads, explore these key content types to feature on your site.
Web Content
Web content is the digital footprint of your business. It’s everything people see when they visit your website, from your About Us page to the content on your landing pages. It’s essential to keep it informative, engaging, and relevant to your target audience. Think of it as the virtual face of your company. Here are its different types.
- Website Copy: This includes about us pages, contact pages, and other informational content. It should be clear, concise, and informative.
- Landing Pages: Designed to capture leads, landing pages focus on a specific goal, such as a product purchase or form submission. They require persuasive copy and a strong call to action.
- Email Campaigns: Whether it’s newsletters, promotional emails, or automated sequences, email content needs to be engaging, relevant, and personalized.
Product Descriptions
Product descriptions are your sales pitch in written form. They’re your chance to shine a spotlight on your products and convince people to buy. It’s important to be clear, concise, and persuasive. Highlight the benefits of your product and make sure to include essential details like size, color, and materials.
Blogs
Blogs are your online diary for the world to see. They’re where you share your thoughts, insights, and expertise with your audience. A blog is like an open conversation, allowing you to connect with readers on a personal level. It’s a platform to establish yourself as an authority in your industry, build relationships, and drive traffic to your website. Blogs have medium to high purchase intent and their keyword choices may be short or long-tailed depending on your site’s domain authority/rating.
Blogs can rank without backlinks if you share value and optimize keywords correctly. To learn more about how to write content that ranks, you can visit our full blog on the subject.
How-to/What/Where-to Guides
How-to guides are information-rich long-form content pieces that drive maximum conversion for your brand. However, long-form content conversions are time-consuming and best for businesses that sell high-involvement products. How-to guides have long-tail keywords that are easy to rank for. Once your how-to guides start ranking, you can expect nominal website traffic. However, visitors tend to have a high purchase intention.
For example, if someone is searching for “Oakwood center tables near me” has a high purchase intention compared to someone searching for “center table”
Your how-to guides may be titled “How to Buy an Oak Wood Center Table, Where to Buy the Best Oak Wood Center Table or What to Look for in an Oak Wood Center Table”
Listicles
Listicles are great for encouraging purchases among your customers who are in the middle of the purchase funnel. Let’s take the previous example, someone searching for “Oakwood center tables near me” is probably at the bottom of the purchase funnel and looking to buy within a week or so.
The middle of the funnel search would be around “Best Wood for Center Table.” Content pieces with such titles are called “Listicles” because they list a bunch of options with links to sellers within the content.
Listicles have comparatively lower buying intent than “how-to guides” because the target audience is at the middle of the funnel. Regardless, listicles have their spot in the world of content because your brand gets a chance to nurture leads and gain loyal buyers.
News Articles
News articles are great for brands looking for exposure. Since news sites have tremendous traffic, authority, and credibility, getting published boosts your brand awareness. News Articles can be utilized through guest posting or sponsorship. However, Google doesn’t like it if you sponsor content. It does add a tag of “sponsored” on the News Articles, but some SEOs won’t advocate in favor of sponsored content.
Another way to get a News Article for your site is to do something amazing and reach out to news websites for a guest post. Organic guest posts boost your brand’s DA/DR and increase your notability. If you’ve pulled an awesome marketing gig for your brand, make sure you write about it on news sites and get the traffic your campaign deserves.
Listicles
Listicles are great for encouraging purchases among your customers who are in the middle of the purchase funnel. Let’s take the previous example, someone searching for “Oakwood center tables near me” is probably at the bottom of the purchase funnel and looking to buy within a week or so.
The middle of the funnel search would be around “Best Wood for Center Table.” Content pieces with such titles are called “Listicles” because they list a bunch of options with links to sellers within the content.
Listicles have comparatively lower buying intent than “how-to guides” because the target audience is at the middle of the funnel. Regardless, listicles have their spot in the world of content because your brand gets a chance to nurture leads and gain loyal buyers.
News Articles
News articles are great for brands looking for exposure. Since news sites have tremendous traffic, authority, and credibility, getting published boosts your brand awareness. News Articles can be utilized through guest posting or sponsorship. However, Google doesn’t like it if you sponsor content. It does add a tag of “sponsored” on the News Articles, but some SEOs won’t advocate in favor of sponsored content.
Another way to get a News Article for your site is to do something amazing and reach out to news websites for a guest post. Organic guest posts boost your brand’s DA/DR and increase your notability. If you’ve pulled an awesome marketing gig for your brand, make sure you write about it on news sites and get the traffic your campaign deserves.
Case Studies
Case studies are a hallmark of your past achievements. They have high brand visibility because you tag your customer’s name along with your brand. In addition, case studies have high purchase intent because anyone who comes across your past achievement is sure to reach out.
However, case studies need to be carefully designed and they resemble more of a website page than a blog. Here’s Advertyzed’s case study page for example,
Brand Stories
Brand stories are quick content pieces that go on the About Us page of your website. Brand stories are great for triggering emotions and letting your customers know what your brand is about and what you stand for. The idea behind writing a brand story is to communicate your idealogy to your potential customers and bring them on the same mission as yours.
Once customers connect with your brand story they tend to consider your business as a part of their identity. This works exceptionally well for fashion brands. Brand stories have low conversion rates and low buying intent. But it’s an integral part of centralized marketing activities and once your brand story is a success, you’ll have a host of recurring customers.
Review Pieces
Review blogs are third-party content pieces that are often used as guest posts or honorable mentions. Review pieces can also fall under influencer marketing through blogs. Review blogs are laos used for affiliate marketing. These pieces have high buying intent because anyone reading a review blog about a product or a service is ready to purchase if they’re impressed. There aren’t any particular keywords for review blogs as they are centered on brand keywords.
PR Articles
PR articles are published on third-party sites and they play a major role in brand management. PR articles aren’t keyword optimized and they tend to be corporate tone. Such articles are best for positioning, sentiment building, reputation building, and narrative building. PR articles play a pivotal role in brand awareness and less in SEO. These articles have little to no buying intent and are often used to showcase a major achievement for the brand.
A Word for The Wise
Content can be of different types, but one way or the other, content pieces play a pivotal role in SEO. When blogs and web copy are keyword-optimized, they boost search rankings. And when content is in the form of brand stories or PR, they tend to build upon customer reputation.
Advertyzed has been scoring high SEO numbers in the content industry through its search engine optimization services for 15 years. If you’re looking for a content-plus SEO partner to boost your site’s organic rankings, you can trust us with your business!