Launching a new social media page feels like throwing a party and hoping people show up. But without a solid UAE social media strategy, even the best content can go unnoticed. Did you know there are over 11 million social media users in Dubai alone? This means that the potential is huge, only if you know how to tap it.
Eager to learn more? Here are a few tips that social media marketing agencies swear by to increase their follower counts.
1. Optimize your profile
This one goes without saying. Profile optimization is a must when it comes to social media marketing services. It’s like the very first impression you make on anyone who visits your profile. Here are a few pointers to make sure your profile is optimized:
-use a clear logo or profile picture that represents your brand.
-add a clear and concise bio about who you are and what you offer.
-add links to your bio to direct followers to your WhatsApp, website or landing page.
Also, always make sure you keep your brand name consistent throughout all social media platforms. This strengthens brand recognition and makes you seem more professional.
2. Post content that can go viral!
Want to grow your UAE social media following fast? Create funny, relatable content that people can share and tag their friends in! Try making memes about Dubai’s culture that people can relate to but make sure you stay respectful. For example you can joke about Dubai’s traffic, weather or luxury culture.
Use trending sounds or UAE slang like Yallah or Khallas. Interactive posts like “Tag your friend who…” or “Guess this Dubai spot” work great in going viral. Similarly, polls or Q/A also boost engagement. Just make sure you keep it light, local, and shareable because people have lesser attention spans nowadays.
3. Jump on trends ASAP
Staying updated with the latest trends is a MUST when trying to gain followers. Social media marketing agencies recommend using tools like Google Trends to learn what’s trending in real time. Apart from keeping an eye out on viral content through Instagram or TikTok’s explore pages, you can also use tools like Trendspottr to predict emerging trends.
4. Use reels, shorts & TikToks aggressively
Short videos are a golden part of social media marketing services right now! Post engaging, quick clips that entertain, educate, or inspire your audience. For this you can create 15-60 second clips that grab attention fast. Try making quick tutorials, behind-the-scenes snippets, or relatable and humorous content like “put a finger down” or “which one of us” videos. Use trending sounds, quirky captions, and bold visuals to attract the audience. Your goal is to hook the viewers in 5 seconds max!
5. Use popular music & sounds
Social media marketing agencies use trending audios on Instagram Reels & TikTok to boost discoverability. When users search a certain music in the trending tab on TikTik/Reels, they can find all the videos different pages have posted using the music.
For example these days, the ANXIETY by Sleepy Hallow is trending. You can create a funny reel using the “Somebody’s watching me, It’s my anxiety” lyrics to (hopefully) go viral and appear on the trending page.
6. Engage with the audience DAILY
UAE Social media is all about building relationships. New followers will never follow you if they see you don’t respond as it comes off as rude. Always reply to your audience, leave comments on others posts, like comments, throw out questions, join conversations etc. even if you have nothing to say, leave an emoji or a heart react to say that you’re here and you’re listening. For example, a fitness guru can comment on a gym’s post “Love this workout! We do something similar, check our latest Reel!
7. Add Hashtags!!!
Hashtags are a great way to get discovered on UAE social media. To maximize your reach, try using a mix of 10 to 15 hashtags per post. You can combine high volume tags with niche ones to balance out your visibility and targeting. Make sure that the hashtags remain relevant as stuffing them may look spammy. You can use apps like Hashtagify and RiteTag for checking real-time trending hashtags.
8. Partner with micro influencers
Micro Influencers can prove to be quite a beneficial part of your social media marketing services. These influencers have between 5k to 50k high engaging followers who find their content trustworthy and relatable. Partnering with them can make you seem genuine instead of just a paid promotion. Also, the best part is that these influencers wont charge you millions and can even be satisfied with just a freebie product or service.
9. Let your fans do the talking via UGC!
User-Generated Content (UGC) is any content including photos, videos, reviews, or testimonials that are created by your customers or fans. It’s the ultimate social proof, turning followers into promoters. For UGC creation, Social media marketing agencies encourage followers to take photos, tag, and share their love for the brand, and show off their posts. You can conduct a fun contest or giveaway where you ask people to follow you, share your products on their story and tag their friends to participate. Everyone loves free stuff, so this will only boost your following at the cost of a few products.
10. Go Live!
Go LIVE on Instagram, TikTok, or Facebook to answer FAQs, showcase products, or give exclusive content—lives create deep engagement. Unlike pre-recorded videos, live streams feel personal and urgent, encouraging real-time interaction through comments and reactions. You can even invite followers to join you on screen or collaborate with influencers for added reach.
Pro Tip: Promote your live session 24-48 hours in advance with a countdown post or story sticker to maximize attendance. Save the replay afterward to repurpose as evergreen content!
11. Boost Your Reach—Invest in Paid Advertising!
Sometimes, organic reach doesn’t seem to be enough, this is where paid ads step in! Given the right approach, paid social media marketing services can effectively boost your brand’s visibility across UAE-based social media spaces. You can use Facebook Ads Manager/Google Ads to target the right audience. Make sure you set clear objectives of the ad, whether its for getting more clicks, engagement, or conversions? Also test various ad creatives and optimize them for performance.
Feeling Overwhelmed? We Are Here for You!
We totally get it, tending to social media marketing services can feel like the challenge of a lifetime. But worry not, we at Advertyzed do it all for you! From content creation to launching successful ad campaigns, we help brands and individuals dazzle online.
Whether you need help with boosting your UAE social media page, or increasing your followers, our social media marketing services can help. With a proven track record of helping 100+ UAE brands double their engagement and build loyal communities, we know what works.
Ready to get started? Let’s transform your social media into a powerful growth engine!