Contrary to popular belief, social media advertising in Dubai doesn’t just benefit businesses selling products, it’s a goldmine for service-based businesses too. Whether you’re an interior designer, fitness trainer, lawyer or any other service-based company, social media marketing can be your ultimate weapon for building a loyal clientele.
With over 5.07 billion global users, social media has become the most effective tool for businesses to reach out to people. However, this vast reach also means fierce competition. This is why it has now become more important than ever to keep up with the latest social media strategies and trends to ensure your social media advertising in Dubai stands out.
Don’t worry though, Advertyzed has your back. As the best social media marketing agency in Dubai, we know all about what’s in and what’s out. So without any further ado, let’s dive into our list of proven social media tips that can help you boost your online presence!
Know Which Social Media Platform to Use
Social media advertising in Dubai doesn’t mean you start posting and running ads on all social media platforms. Save your time, energy and resources, and select the best platform according to your audience, goal and business niche.
For businesses targeting a younger demographic, Instagram and TikTok are a great start. Over 64% GenZ and 49% millennials use the apps, making them the ideal choice for businesses like interior designers, fitness trainers and beauty professionals. The visual dependency of these apps makes it easy for such businesses to portray their expertise and attract users’ attention.
Similarly, if you’re offering B2B services or belong to law, consulting, finance or similar industries, LinkedIn should be your go-to platform for social media advertising in Dubai. Used by over 93% B2B marketers, LinkedIn offers a professional user base that can help you connect with other industry-specific professionals
Facebook on the other hand remains a versatile platform for social media advertising in Dubai. It is beneficial for a wide variety of businesses like restaurants, healthcare workers, contractors and more. It’s particularly effective for community building, running ads, and engaging with broader audiences across different age groups.
Optimize Your Posting Schedule
Social media advertising in Dubai doesn’t mean you keep uploading content on random hours. Optimizing your posting schedule according to when your audience is most active can really help you maximize your reach and engagement. But how? Using Facebook Insights or third party social media management tools like Buffer.
To access Facebook Insights, log in through your Facebook Page (not personal profile). Click on Professional Dashboard > Content> Select “Last 90 days” and sort posts by “Post Reach” to identify your most viral content. Note the day, time, and content type for the top posts. Then, sort by Engagement and repeat the process to find patterns in posting times and content. If no clear trends appear, analyze 20-30 posts for better insights. This will help you identify when your audience is most active.
Let Tools Handle The Posting for You
Even the best social media marketing agency in Dubai utilizes tools like Hootsuite, Buffer, Sprout Social, and Later to streamline their social media efforts. These tools allow you plan and schedule posts in advance, which ensures you never miss out on posting important updates even during off-hours.
For instance, if an event, discount offer or product launch is coming up, you can schedule promotional posts in advance. This way your content will go live exactly when it needs to, without the probability of human error or delay. Using these tools as a part of social media advertising in Dubai, you can focus more on other important tasks, leaving timing and posting to automation.
To schedule your posts, simply create an account, connect the tool with your social media profile and select the content you would like to schedule. Next, you enter your desired posting time and let the tools handle the rest!
Use Bite-Sized, Storytelling Video Content
Real people connect with stories, not sales pitches. Instead of talking about your services, utilize storytelling to connect with your audience as a part of social media advertising in Dubai. Share behind the scene videos like time lapses or progress shots that add a human touch to your content.
Also, no one enjoys watching an hour-long video on how your business can help them out. Attention spans on social media are shorter, so the key is to keep your content brief, engaging and to the point. Any best marketing company in Dubai will tell you that video shorts between 30 seconds and 2 minutes are the most effective. Infact, these short-form videos have helped over 99% of marketers increase their brand reach significantly.
Utilize Social Listening Tools for Competitor Insights
Social Listening means monitoring online conversations of a certain brand using tools like Hootsuite, Brandwatch, Sprout Social, and BuzzSumo. With these tools, you can track mentions, keywords, hashtags and any communication about a brand in real time. This helps you keep an eye on your competitors and learn what people feel about their company.
For the best social media marketing agency in Dubai, social listening is a crucial part of their strategy. Using these tools, if you notice any negative sentiments, it can help you refine your strategy so you offer better service to the audience. Similarly, if you notice the audience appreciating something, you can pick on trends and become the audience’s favorite.
Go for Influencer Marketing
Beauty and fashion brands aren’t the only ones benefiting from influencer marketing. Local influencers can be used by service providers as a part of their social media advertising in Dubai. Did you know that collaborating with micro-influencers who have between 10,000 and 50,000 followers can increase engagement three times more than collaborating with celebs? Use platforms like Upfluence or Heepsy to find the right influencers for your niche.
To get started, simply log in to either platform and create a profile. Next, define your campaign goals and target audience and use filters like industry, follower count, engagement rate, or location. Once you’ve found suitable influencers, review their profiles and analyze whether their content matches your brand’s voice and values. From there, you can directly contact influencers to discuss collaboration terms, negotiate rates, and track campaign progress, all in one place.
Let Advertyzed Handle The Hard Work For You
Being the best social media marketing agency in Dubai, we understand how difficult it is for you to run social media campaigns while focusing on maintaining service quality. This is why we’re here to make things easier for you.
With our years of experience in social media advertising in Dubai, we know exactly what your business needs to improve engagement and derive results on social media. What we covered in this blog is just the tip of the iceberg. There’s so much more to social media advertising in Dubai. With our in-depth knowledge, tried and proven solutions and creative expertise, we’ve got everything you need for successful social media advertising in Dubai in one place.
So, what are you waiting for? Contact Advertyzed today and learn more about how our social media advertising in Dubai can help your business reach newer heights!
