If you’re involved in the sparkly, elite world of Dubai social media marketing, you better keep up. Here’s where your brand’s relevancy is measured on the amount of scrolls, likes, and shares your brand gets. To know how to keep up, you’re going to have to learn about the secret sauce of social media management in Dubai: social media analytics.
With social media analytics, marketers get most of their work done for them by decoding customer motivations, targeting trends, and exceeding business outcomes. This article will introduce you to the right tools and tricks to get you a foot in the shiny universe of Dubai social media marketing.
Social Media Analytics Is Non-Negotiable
You can’t win a race with blindfolds on, and your legs tied together, can you? Especially when you’re in the Olympics. Well, that’s how the Dubai social media marketing scene will be for you if you hop on this race without knowing online social behavior. No offense, but your reel could have thousands of views, but would it really matter if you don’t know what your audience Over 70% marketers testify that their campaigns are much better when they use social media analytics. If you want your name to be known in the Dubai social media marketing world, social media analytics are your best friends.
Step-by-Step: How Do The Pros Do it?
Step 1: Setting Proper Behavioral KPIs
Before we get into the tools and metrics, let’s first start with the behavioral goals of social media management in Dubai:
- The Quality of Engagement (e.g. comments, saves, and shares)
- The Paths of Conversion (the journey from social to eventual purchase)
- Trends in sentiment and feedback
- Growth vs. the decline of the audience
- Customer Retention Criterias (e.g. repeat account visits)
Insider tip: Best way to adapt KPIs in the realm of Dubai social media marketing is by tying KPIs to funnel stages. The top of the funnel could denote impressions and reach; the middle of the funnel being click throughs etc.; and the bottom of the funnel could revolve around DM inquiries and purchase behaviors.
Step 2: Knowing The Right Tool
There’s no doubt that the elites of the Dubai social media marketing industry are smart. Here are the tools that they use behind the scenes to reach their heights:
Third Party Tools
- Sprout Social: Perfect for content benchmarking and behavior trends.
- Brandwatch: Top-notch in social listening and sentiment analysis.
- Hootsuite Insights: Provides you cross channel behavioral information.
- BuzzSumo: Helps you discover the audience’s emotional triggers and trendy content drivers.
- Google Analytics + UTM Tracking: Helps understand how social users behave on your site.
Platform Tools
- Twitter/X Analytics: Understand tweet resonance and follower trends.
- Youtube Studio: Measure click-throughs, and engagement rates.
- LinkedIn Analytics: The crown jewel for B2B leads and content interaction through industry roles.
- Meta Business Suite: In-depth breakdowns of the planet’s greatest social networking platforms. (Instagram and Facebook).
The Dubai social media marketing industry is a lucrative one and these tools help make it accessible. Using UTM tracking on all the links on your social posts will help you keep track of user flow and behavior. This will also help in achieving your dreams of being a part of social media advertising in Dubai.
Step 3: Behavioral Segmentation of the Audience
The Dubai social media marketing scene is diverse and varied. That’s just the way Dubai’s social media advertising is, with varied views, religions, ideologies etc. Catering to all of them may seem like daunting task, but it becomes quite simple with behavioral segmentation:
- The Loyal Customers: The ones you know, who for sure, are going to consistently comment and react.
- Silent browsers: The ones who are quiet, who don’t engage much, and primarily interact with link click or story views.
- The Ghosts: The unfortunates who disengage or unfollow after key campaigns.
- Buyers: The ones who actually follow through with purchases after key campaigns.
Insider Tip: If you want to segment the world of Dubai social media marketing, you can use tools like Audiense or SparkToro to dig deep into behavioral patterns and psychographics.
Step 4: Conducting Social Listening for Sentiment Trends
Monitoring mentions and likes isn’t enough when you come across social media advertising in Dubai. It’s not enough to survive in the cutthroat world of Dubai social media marketing. You need to know the emotions behind everything the social user does when they come across your brand. That’s where social listening comes in.
Social listening tools like Brand24, and Talkwalker can help you detect whether your product features are being praised or complained about. They also help determine the emotional triggers that are formed through resonating content.
Insider tip: To truly be a player of social media management in Dubai, there’s nothing more powerful than knowing what your audience truly feels. After all, emotions are some of the most beautiful parts about us. The best way to stay ahead of the curve in Dubai social media marketing is to set up alarms for competitor sentiment shifts too. Learn from the emotions.
Step 5: Connecting Behavior to the Customer Journey
This is where art combines with marketing science to create something beautiful in the world of Dubai social media marketing. You can use tools like HubSpot and Meta Conversion API to visualize how users go from:
- Discovery (via Tiktok or Instagram Reels)
- Engagement (via likes, page visits etc.)
- Consideration (via clicks to landing pages or product catalogues)
- Decision (purchases, checkouts etc.)
To add a few more strokes of paint to this art of social media advertising in Dubai, you can overlay this journey with behavioral signals. For example, multiple purchases at once may indicate a loyal customer for life, regardless of whatever campaigns you put out.
Dark social (revolving around private accounts) is a behaviorally powerful feature but invisible in most analytics. Best way to jump across this huddle is to use indirect signals like link spikes or referral traffic to measure dark social statistics. This will, like the other tips, create a winning streak for you in the world of social media advertising in Dubai.
Further Tips and Tricks:
There’s no doubt that the only reason you might be reading this is because you want to make a name for yourself in the world of social media management in Dubai. Well, what better to help you in your journey to your dreams of Dubai than the tips of the industry from elite social media marketers:
- Heat Mapping the Stories: You can use tools like Storyheap to analyze the viewers of your Instagram and TikTok stories.
- Emoji analysis: Emojis are the new emotions, and sometimes, they often communicate more than words.
- Look-alike persona modelling: New lookalike audiences can be built for your ad platforms using social behavior data.
Confused Much? Advertyzed is Here to Help
Sure, at first glance, all this may seem overwhelming and daunting, but we, at Advertyzed, are here to help with your social media marketing needs. Our agency is going to stick by your side every step of the way as we help you navigate the vast and luxurious world of Dubai, with its fast cars, luxurious hotels and oil money. No matter what marketing needs you have, no matter where you are, we’re here to cater to you, twenty-four seven.
So join us, and let’s go on a satisfying and fun journey of creativity and art!
