Social media has evolved from making virtual friends to a crucial marketing platform for businesses in the 21st century. With over 4.95 billion users worldwide, it’s a golden opportunity for marketers to expand their reach and engage potential customers without breaking the bank.
However, effective social media marketing goes beyond just posting content. It involves analyzing performance through analytics to gauge the success of campaigns.
While platforms like Instagram, YouTube, and Twitter provide built-in analytics features, they only offer basic insights. Businesses, from blockchain platforms to eCommerce stores, require more advanced social media analytics tools to measure performance, monitor competitors, and make informed decisions. Let’s explore the best social media analytics tools for 2024 that every marketer should utilize to enhance their strategies.
10 Best Social Media Analytics Tools 2024
In the vast sea of social media analytics tools available, it’s easy to get overwhelmed by options. That’s why we’ve curated a list of the best social media analytics tools for 2024 to simplify your decision-making process.
1. Hootsuite:
Hootsuite is a popular tool that many people know about because of its special feature called Insights. This feature gives you a lot of information about how your social media posts are doing and how engaged your audience is. It helps you see which posts are doing well and which ones aren’t. By using Hootsuite, you can get a better understanding of how your social media campaigns are performing, which can help you make smarter decisions about what to post and when to post it.
- Overall rating: 4.4/5
- Total features: 139 in 16 categories
- Price starts from: $49/month
2. Buffer:
Buffer is a tool that’s famous for its ability to schedule posts on social media. But it’s not just good for scheduling; it also has strong analytics features. These features let you keep track of how well your posts are doing and how engaged your audience is. You can see how much progress you’re making, how many people are interacting with your posts, and when the best times to post are. Using Buffer can help you stay on top of your social media game by giving you valuable insights into your performance.
- Rating: 4.5/5
- Total features: 23 in 3 categories
- Price starts from: $6/month
3. Sprout Social:
Sprout Social is a tool that does a lot more than just providing basic analytics. It gives you a deep understanding of your social media performance, your competitors, and your audience. What makes it special is its ability to track something called return on investment (ROI) for your social media campaigns. This means it helps you see how much money you’re making from the money you spend on social media advertising. With Sprout Social, you can make sure that your social media efforts are actually paying off and bringing in profits for your business.
- Rating: 4.2/5
- Total features: 86 in 16 categories
- Pricing starts from: $89/month
4. HubSpot:
HubSpot also stands out as one of the best social media analytics tools for 2024 as it is a great tool for big companies because it offers a wide range of features specifically designed for them. One of its key features is its social media tools, which are very powerful. These tools give you detailed information about how your social media is performing. You can track things like how well your content is doing, compare your performance to your competitors, and get comprehensive reports about your social media activities. This helps big companies stay on top of their social media game and make informed decisions about their marketing strategies.
- Rating: 4.4/5
- Total features: 102 in 14 categories
- Price starts from: $50/month
5. Agorapulse:
Agorapulse is an excellent choice for people who need to handle many social media accounts. It’s like an all-in-one solution that combines several useful features into one platform. You can use it to publish content on multiple social media platforms, track how well your posts are performing, and even identify influencers who can help promote your brand. With Agorapulse, you don’t have to switch between different tools to manage your social media presence. Everything you need is right there in one place, making it convenient and efficient for managing multiple accounts simultaneously.
- Rating: 4.6/5
- Total features: 74 in 9 categories
- Pricing starts from: $49/month
6. Zoho Social:
Zoho Social goes beyond just providing detailed analytics for your social media campaigns. It also offers a valuable feature that helps businesses track their sales pipelines. This means it helps you keep track of potential customers from the moment they show interest in your product or service until they make a purchase. By using Zoho Social, businesses can easily identify leads and nurture them through the sales process, ultimately leading to increased revenue. Additionally, Zoho Social includes collaboration features that allow team members to work together efficiently on social media campaigns, streamlining the process and maximizing productivity.
- Price: $16/month
- Rating: 4.5/5
- Total features: 49 in 8 categories
7. Keyhole:
Keyhole is a social media analytics tool that is specifically designed to work well with Twitter and Instagram. It gives users valuable insights into how their posts and hashtags are performing on these platforms. With Keyhole, you can see detailed information about the reach and engagement of your posts, as well as the effectiveness of your hashtags. One of the best features of Keyhole is its real-time analysis, which allows you to see how your strategies are working as they happen. This means you can make adjustments quickly and effectively to ensure the success of your social media campaigns.
- Price: $89/month
- Total features: 9 in 4 categories
- Overall rating: 4.3/5
8. KISSmetrics:
KISSmetrics is a tool that is designed to help businesses track their conversions accurately. It provides in-depth insights into various aspects of your online presence, such as engagement rates and reach. By analyzing this data, KISSmetrics can help you understand how well your marketing efforts are performing and identify areas for improvement. This focus on tracking conversions means that KISSmetrics can help businesses improve their conversion rates and maximize their return on investment (ROI). By using KISSmetrics, businesses can make informed decisions about their marketing strategies and optimize their campaigns for better results.
- Price: $49/month
- Total features: 59 in 5 categories
- Rating: 3.8/5
9. Google Analytics:
This may come as a surprise to many, but Google Analytics offers robust features for social media analytics as well. With Google Analytics, you can track various aspects of your social media presence, including traffic generated from social media platforms, conversions resulting from social media campaigns, and the effectiveness of your social media marketing efforts. This information allows businesses to measure the ROI of their social media campaigns and make data-driven decisions to optimize their social media strategies for better results.
- Rating: 4.7/5
- Pricing starts from: Free
- Total features: 48 in 9 categories
Wrap Up:
- When choosing a social media analytics tool for your business, take some time to really think about what you need.
- Consider not just the basics, but also what you hope to achieve with your social media efforts.
- Figure out the specific details you want to keep track of, and look for tools that can help you with those things.
- Every business is different, so it’s important to find a tool that fits your unique style and goals. Look for one that feels like a natural fit for your business, and that can help you do what you do even better.
- Budget is important too. Decide how much you’re willing to spend on a social media analytics tool, and stick to it. There are lots of options out there, so finding one that fits your budget shouldn’t be too hard.
- Before making a final decision, try out a few different tools to see which one works best for you. Many tools offer free trials, so take advantage of those to get a feel for how each one works
- Finally, don’t forget about customer support. You’ll want a tool that offers good support in case you run into any problems.
Remember, these best social media analytics tools for 2024 are here to help you grow your business. But it’s up to you to make the most of the data they provide. Use it wisely, or simply give us a call, and our tech-savvy team at Advertyzed will pave the best way for your business’s digital success.