As cupid readies his arrow, ecommerce stores are sharpening their marketing strategies to ensure they strike a chord with their target audience. And when the competition is fierce, standing out amidst the sea of red hearts and romantic gestures requires creativity, foresight, and a strategic approach. In this blog post, we’ll explore a range of effective Valentine’s Day marketing tips for ecommerce stores in 2024. So keep reading to boost your sales this year!
6 Best Valentine’s Day Marketing Tip for Ecommerce Stores
Not all Valentine’s day marketing tips are applicable for all businesses. But you can surely tweak what we’ve mentioned and shape it to your niche!
1. Encourage Pre-Holiday Sales!
As a brand, your first priority should be enhancing customer experience. While many buyers tend to traffic your site during festivals, it’s best to accommodate your buyers before the day comes. That’s why pre-holiday sales are a great way to boost your sales and start before your competition.
Since many Valentine’s Day shoppers are employed 9-5, they choose online shopping. In addition, shoppers also prefer buying early so they don’t see their favorite product run out of stock. Pre-holiday sales can be encouraged via social media posts, influencer marketing and hosting a special valentine’s day theme on your site. And with the spirit of festivities, you can boost your ecommerce sales.
2. Explore Other Valentines Day Marketing Channels
As the big day approaches, you don’t need to limit yourself to social media and website marketing. Take the leap and pitch your brand on SMS and email newsletter for better customer reach. Decorate your email with a Valentine’s day copy and put your best selling products in the front. This is a solid Valentines day marketing tip for ecommerce stores because exiting inventory means you save up on warehousing cost.
3. Guide Your Buyers to Make a Purchase
Best way to sell on ecommerce stores is through blog posts. Buyers tend to learn about their purchase from third-party sources. Publishing your guest posts to relevant sites with customer and Valentine’s day theme focused titles is sure to generate traffic. Just make sure you mention your best selling products with a hefty discount to encourage sales.
4. Revamp For The Big Day!
Valentine’s day marketing for ecommerce stores have taken a huge turn with mobile apps. If you’re selling through your business app, you need to update it’s home and other feeds to match the theme. If you’re a small business owner selling through Whatsapp business, don’t shy away from matching your profile picture and status with the day’s theme.
5. Deliver Before The Day
Your team needs to bring their “A” game on Valentine’s day because many lovers rely on your delivery service. If you boast about your same day delivery on Valentines Day or deliver before the 14th, then you’re gearing up for massive orders. It’s one of the most basic, yet effective Valentine’s day marketing tip for ecommerce stores because the only thing separating your business from your competitors is delivery!
6. Branded Hashtag Contest
Choosing the right hashtags for Valentines Day can be very effective for ecommerce stores. However, what’s better than riding the wave? Create your own ripple! If you start a branded hashtags contest on your social media page 2 weeks before the big day, you can generate brand awareness and better engagements.
Simply, put up your best product and offer it for free. The content rules should be to share your post on social feeds with your hashtags. This will generate massive shares, likes and comments. End the contest on the 13th and choose a random winner!
Sign Up With a Social Media Agency!
If you’re looking to take your Valentines day ecommerce marketing a step further, you can partner with Advertyzed. We practice what we preached in our Valentines day marketing tips and help brands achieve massive sales.
From hiring influencers to creating romantic reels and upgrading your website, Advertyzed can help you win more sales on this holiday and beyond! For more details, you can talk to an expert or call us at 877-401-2614