Blogs, Social Media Marketing

7 Types of Social Media Posts Ideas

trending content for social media

Are you tired of always posting the same things on social media? Have you run out of new ideas and feel bored? Do you think no one pays attention to your posts?

Don’t worry – many marketers and small business owners feel the same way. Today, we’ll talk about social media posts ideas and share 7 types of content that work well and keep your followers interested.

As social media algorithms change and get more complicated, you need to adapt quickly. The best approach is to stay updated on trends and adjust your strategy to get more engagement.

1. Videos:

Videos are an excellent way to connect with your audience on social media. They capture attention and can convey your message effectively. Platforms like TikTok, Instagram Reels, and YouTube have made video content more popular than ever. By creating engaging videos, you can communicate with your customers in a more personal way and build trust in your brand.

For example, Dove’s Real Beauty campaign used videos to promote a positive message and engage with consumers emotionally. Their “Dove Real Beauty Sketches” video, which featured women describing themselves to a sketch artist, garnered millions of views and enhanced Dove’s brand reputation.

Here are some creative social media posts examples for videos that you can consider for your channels:

  • How-to videos and tutorials showcasing your products or services
  • Live streams for demonstrations and Q&A sessions
  • Short-form explainer videos to educate viewers about your offerings
  • Customer testimonial videos sharing positive experiences
  • Behind-the-scenes videos for a glimpse into your company or product development process.

The accessibility of smartphones and the ease of sharing on social media make video content creation convenient and cost-effective for businesses of all sizes.

short form video content

2. Polls and Questions:

Polls and questions are also effective and creative social media posts examples for engaging your audience and gaining insights into their preferences and opinions. Platforms like Instagram offer features specifically designed for conducting polls, making it easy to interact with your followers.

You can use polls on Instagram to gauge their audience’s preferences by posting questions in your captions to encourage comments and discussions. Thought-provoking and entertaining questions tend to elicit more responses and shares.

Here are some ways to incorporate polls and questions into your social media strategy:

  • Use polls and quizzes to learn about your followers’ preferences, challenges, or goals
  • Solicit feedback on new products or features
  • Provide helpful answers or resources based on your audience’s challenges
  • Gather real-time feedback from events or product launches
  • Survey attendees to gather insights for future improvements.
inspiration for social media posts

3. Contests and Giveaways:

Contests and giveaways are the best for boosting engagement and attracting new followers or customers. Offering prizes that hold value for your audience can incentivize participation and drive desired actions, such as increasing sales or building your mailing list.

When planning giveaways, consider offering products or experiences related to your business. For running contests and giveaways, some creative social media posts examples could be:

  • Asking participants to comment, like, or share a post
  • Encouraging user-generated content, such as photos with your product
  • Hosting interactive challenges or competitions.

By executing contests and giveaways strategically, you can enhance brand awareness, foster customer loyalty, and achieve your marketing objectives on social media.

best giveaway post ideas

4. Guest Posts:

Looking to change up your social media content? Incorporating guest posts is a creative social media posts example that can freshen up your feed without the need to generate new content yourself.

With guest posts, someone else can share their content on your social media. It’s a win-win – you get fresh content and they get some publicity. You can also do guest posts yourself. If you write good posts, it can help you get more followers.

Plus, when you do a guest post, you also get a link back to your own website.

It’s pretty simple. You can make a form for people to submit guest posts to you.

Then, you can share the post on your social media to get more visibility. If your followers like the guest author, it can boost engagement too.


  • Fashion Influencer: Writes fashion tips for a clothing brand.
  • Fitness Influencer: Makes a workout video for a gym.
  • Food Influencer: Shares a recipe on a cooking blog.

Travel Influencer: Writes a destination guide for a travel website

run giveaways and contests posts

5. Ephemeral Content (Stories):

Ephemeral content, such as stories on platforms like Instagram, WhatsApp, and Snapchat, has emerged as a prominent trend in social media posts ideas and its best for marketing as well. With millions of daily users across various platforms, ephemeral content offers a unique opportunity to connect with audiences in real-time.

The allure of ephemeral content, a creative social media posts example, lies in its spontaneity and authenticity, providing followers with a behind-the-scenes glimpse into brands and their offerings. Brands like Daniel Wellington leverage stories to share unscripted moments, offer sneak peeks of upcoming products, and engage with their audience on a more personal level.

Since ephemeral content disappears after a set period, it can be used strategically to create anticipation for product launches or limited-time promotions. Additionally, its less polished nature reduces the time investment required from marketers compared to traditional posts.

Here are some ideas for utilizing social media stories:

  • Showcasing products or services
  • Teasing new product launches
  • Hosting Q&A sessions
  • Featuring customer stories or user-generated content
  • Providing live updates from events or trade shows

Promoting special events, sales, contests, or sweepstakes

stories on social media platform

6. Case Studies and Success Stories:

Milestones and case studies show significant moments in the progression of your brand or social media presence.These kinds of posts serve as an opportunity to express gratitude towards your followers. Taking a moment to thank your already customers or charm your new potential customers. One way or another it eventually enhances the bond and instills trust.

Such types of creative social media posts example can include:

  • Revenue targets,
  • Attaining a specific number of followers,
  • Commemorating anniversaries or
  • Success stories from the brand you previously worked on.
success stories and testimonials

7. Memes

Lots of successful social media posts use memes and get really popular. Like when Starbucks tweeted a funny meme – they gave people something entertaining to read about and at the same time promoted their product as well. So, memes are a fun and popular way for brands to tell stories and engage with their audience – one of the  coolest social media posts ideas indeed.

By using humor and relatable content, memes help brands connect with customers on a personal level. They make brands seem more human and approachable, rather than just another company trying to sell something. And not to forget, memes also have the power to go viral, reaching a wide audience and increasing brand visibility.

For example,

  • A clothing brand might create a meme about the struggle of choosing an outfit in the morning, showcasing their products in a lighthearted way.
  • A food delivery service could use a meme to humorously illustrate the joy of receiving a delivery after a long day.

These memes not only entertain customers but also reinforce the brand’s message and values, ultimately strengthening the relationship between the brand and its audience. It gives followers a laugh and shows your brand as relatable and fun.

smart creative post ideas

Wrap Up:

And that’s it! These are some creative social media posts examples that can effectively engage your followers. We hope this list has provided you with valuable insights on how to craft compelling content for social media platforms.

As demonstrated, there are numerous approaches to creating captivating social media posts. With dedication and creativity, you can develop content that resonates with your audience and keeps them coming back for more.

Are you ready to elevate your social media marketing efforts? Consider investing in the most trusted Social Media Marketing Agency, Advertyzed for all your updated high-performing content needs.

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