Marketing – in its simplest form – is the ability to scale any given entity by targeting specific KPIs and metrics. The same goes for digital marketing, except for the fact that it’s more… digital. Marketing has existed for as long as commerce, making it one of the most important aspects of the trade – whether physical or digital. Digital marketers are no different – they are artisans of the digital sphere.
With the increasing number of digital marketing agencies – clients often find themselves in a pickle when looking for the perfect one. To be precise, there is no one-size-fits-all when it comes to digital marketing agencies; however, with a bit of guidance, clients can easily shortlist and even determine whether an agency is right for them.
Fortunately for you, Advertyzed is on the case. We’ve put together a list of all the right traits that a digital marketing agency needs to be considered worthy of your time.
Understanding the Budget
Marketing is all about getting your message across the internet to the right people at the right time without exceeding your budget. It’s no secret that marketing campaigns can be costly, but there is no fixed price other than the one you set.
A good digital marketing agency can work around your budgetary constraints to develop creative and unique ideas that fit your brand’s image.
For most marketing agencies, transparency is a subjective term. The client only sees what they want him to see – which in itself is a pretty big red flag. Marketing agencies that don’t disclose their location, bios, and client lists are shady and should be treated as such.
Bad marketers not only suck up your hard-earned money but also leave a bad impression on your brand. Good digital marketing agencies know that clients need clarity and transparency in their dealings, so they provide them with just that.
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Importance of Credibility
The number one metric that contributes to client retention rates is credibility. Clients need someone they can trust with their brand, and with most digital marketing agencies being new to the digital race, credibility is lost to the ether.
So how do you deal with faux marketers? You check review platforms for testimonials left by their previous clients. Review sites like Trustpilot, Clutch, Expertise, and Yelp have some of the most advanced security systems that prevent scammers and frauds from leaving fake reviews, providing you with enough ground to conduct your own solo investigations on them.
The Hidden Technicality
Marketing agencies fall into two categories, client-based and result-oriented. Most agencies you’ll find on the internet belong to the former, they talk a big game, but when it comes to performing, they fall flat.
As a client, you’ll want to find a result-oriented company for your brand, as they are masters of crafting bespoke strategies that wrap around you, your budget, and, most importantly, your brand. However, this is easier said than done. You’ll need to bombard your account manager with questions, like how they intend to handle your social media campaigns, how they’ll use your budget to achieve the set results, and what’s their content marketing strategy or you can just ask them for a monthly report. The goal should be to get a glimpse of their technical knowledge.
Digital marketing is a dynamic front, which means there are no norms for the people in it, making it all the more important for clients to familiarize themselves with the basics. To conclude, our advice to you is: Being perfect and being the right one are not one and the same, so be picky about your options.